Who We Are

About   ROCKABOOSTAR

Boundaries are meant to be broken and fashion is meant to be made.

Meet Rockaboostar, inspired and alternative fashion for edgy, modern, and trendy kids. Our children’s clothing includes everything from easy-wear basics to badass unconventional T-shirts and jackets, that are shredded and sanded by hand to capture the look and feel of a worn-in favorite. What kids wear fuel how kids feel. And by that, they’re meant to be just who they are: themselves. Since no child is like any other, their clothes shouldn’t be either.

Fashion can’t wait which is why we’re one step ahead. Here at Rockaboostar, we broke the norm of seasonal collections. Instead, we’re all about the “new.” Check back weekly for our newest styles, latest fashions, and hottest trends for kids.

Meet Philippe + Yvonne

After working together for 12 years, Rockaboostar is the joint adventure of designer Philippe Naouri and Yvonne Lu.

Naouri’s 25-year commitment to vintage denim, measured by his obsessive knowledge of detailing and craftsmanship, earned him the title of “The King of Vintage” throughout the fashion industry. Now, a sought after expert, Naouri consults on style, details, and wash for a number of brands, including Replay, Diesel, G-star, Levis, Chevignon, and American Eagle. In partnership with Levis, he organized the first ever antique Levis auction in Drouot, France, in 1991. Naouri is dubbed “The French Connection of Denim” in the book “Jeans of Heroes” Lincoln Edition (1994).

Yvonne Lu studied at Parsons School of Design in New York City. For over 15 years, Lu has owned and operated an apparel production and distribution business, supplying to major retailers such as Free People, Saks Fifth Avenue, Neiman Marcus, and others.